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Don’t Pile on the Tech Debt by Developing in an Old Platform
I blogged recently about the dreaded tech debt. I blogged about how to identify it and describe it. We all know that tech debt sucks! But what do we do about the tech debt we’ve got and how do we...
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Tips for Working From Home Effectively
Guest post by Leah Monica, Director of Marketing With the Coronavirus officially declared a pandemic by the World Health Organization, many organizations are requiring that their employees work from...
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How To Turn Your Webinars into Interactive, Virtual Meetings
Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience worth...
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Navigating Your Responsibilities as a Leader During COVID-19 Crisis
There’s no question that this COVID-19 pandemic is proving to be a test of leadership. As a CEO of Matrix Group, I have responsibilities to my employees, my clients, my clients’ customers, my...
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Should You Convert Your Conference to a Virtual Conference? TLDR: Yes
All Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there a chance that...
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How Much Should I Charge for My Virtual Conference?
As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different program formats...
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Learning Resources for PowerShell
On Friday, I’ll be speaking at the Perl and Raku Conference in the Cloud. My topic? PowerShell for Perl Experts. Yep, this is a techie topic for advanced developers. PowerShell is Microsoft’s...
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Should Virtual Conference Sessions Be Live or Pre-Recorded?
I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting...
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What Your Virtual Sponsors and Exhibitors Want Most
Many organizations are wrestling with how they can pull off a successful virtual meeting, especially with regard to their sponsors and exhibitors. How do you provide real value for them in the virtual...
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Revisiting the Attendee Experience During a Virtual Meeting
A couple of years ago, I posted this: An Executive Director’s Guide to Getting the Most Out of Your Next Conference. I quoted my friend and client Carol Neuvelt, Executive Director of NAEM, who tells...
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Are you Team Live or Team Pre-Recorded During Virtual Meetings?
I’m attending and speaking during the techsytalk GLOBAL conference this week. Liz King Caruso, the organizer, ran a poll on the first day and asked attendees if they were on Team Live or Team...
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The Road Ahead for Virtual and Hybrid Meetings in 2021
Last week, I had the pleasure of attending the Techsy Talk Global Conference. One of the best sessions was called “The Road Ahead: Industry Landscape for 2021” by Howard Givner of the Event Leadership...
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Lessons from Three Seasons of Virtual Meetings
Well, the pandemic that was supposed to last a couple of weeks has dragged on through the Spring, Summer and Fall. Nearly 10 months since stay at home orders were issued, what have we learned about...
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Top 5 Web Design Trends for 2021
It’s safe to say that, thanks to the pandemic, our lives are lived online now more than ever before. The more time we spend in the digital world, the more the lines are seeming to blur between physical...
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Virtual Events Made the Conventions and the Inauguration Celebrations More...
On January 20, I watched the Presidential Inauguration celebration from my couch. Normally, I would have been jonesing over the inaugural balls I’ve never been invited to, but this year, I had a front...
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The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision
I read the email from ASAE (the American Society of Association Executives) yesterday afternoon about the ASAE Annual Meeting. Citing concerns for the health and safety of all members, ASAE Annual,...
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We Need to Bring Back the “Meet” in Meetings
During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, there were few...
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Why Journey Mapping is so Important to Creating Amazing Member Journeys
Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer,...
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How BeSpeake Clients are Adding Fun to their Virtual Meetings
“How do we add fun to our virtual meeting? How do I get people chatting during our sessions? How do we get attendees interacting with each other? These are just some of the questions we get when we...
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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?
When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. When writing any online content, whether it’s for...
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