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How Do You Compete with Free?
I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have...
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2018 Top Techie Holiday Gift Ideas from Matrix Group
No matter what holiday you celebrate, it’s a great time to purchase some techie gifts for your family, friends, even yourself. If you’re looking for inspiration, here are some recommendations from the...
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Ask Your Organization These Questions to Increase Your Membership Renewal Rate
I’m working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That’s a lot of members...
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Make These Your 2019 Resolutions for your Website and Web Marketing
It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of my clients, you didn’t meet all of your goals,...
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How to Make Your Conference Speakers Feel Special
I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to the International...
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The Best Way to Develop an Elevator Speech for Your Organization
I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their...
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Don’t Redesign Your Website, Redesign Your Member Journeys
I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality,...
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Your Member Journeys ARE Your Brand
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada....
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Amazing Member Journeys Start with Member Interviews
Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve this problem? It almost...
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How We’re Using Agile and SCRUM to Manage our Office Move
Matrix Group is moving! We’ve been in this office for ten years and it’s time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of...
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It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move
You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of scenery and a change in office...
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Don’t Reuse Passwords Already!
A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees at a member company had each received an...
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Is It Time to Rebrand?
A brand is not a logo. A brand is not an identity. A brand is a product. A brand is a person’s gut feeling about a product, service or organization. — Marty Neumeier, Author and speaker on all things...
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Matrix Group’s Favorite Tech Tools for Staff Productivity
Last week, a group of Matrix Group staff hosted a Tech Talk on our favorite tech tools. The Tech Talk was inspired by a conversation with a client who wanted to know more about Slack, one of our...
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2019 Top Techie Holiday Gift Ideas from Matrix Group
Looking for the perfect gift for the techie (or not so techie) in your life? Here are some holiday gift ideas from the staff of Matrix Group. ShiftCam is a multi-lens case for your iPhone that allows...
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Leadership Lessons From Star Wars
Joanna in her Jedi hoodie and Maki in a Supreme Leader sweatshirt at the Star Wars Episode IX opening night. It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or...
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How Your Digital Marketing Should Change in 2020
Your website, social media pages, videos, email newsletters, email campaigns – they’re all elements of your digital marketing toolbox. It’s the start of a new year. How should your digital marketing...
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Top 5 Web Design Trends for 2020
Guest post by Alex Pineda, Matrix Group Creative Director New year, new possibilities, especially in web design. With technology advancing at an unprecedented rate, design possibilities seem limitless...
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What is Tech Debt and What Should You Do About It?
A couple of weeks ago, I did a webinar on Tech Debt with my CTO, Maki Kato, and MatrixMaxx AMS Product Manager, Tanya Kennedy-Luminati, and was also recently featured in an AssociationsNow article on...
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How Matrix Group Ended up with Four Addresses In One Year
Clients, Partners and Friends, the Matrix Group address is changing. Again. We are imposing upon you, once more, to change your records so that correspondence, checks and everything else arrive at the...
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