Clik here to view.
What Have We Learned About Creating Engaging Meetings from Virtual Conferences?
Heinan Landa (CEO of Optimal Networks) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? It’s a great...
View ArticleClik here to view.
Review of ASAE 2021 Annual Meeting Hybrid Pop-Up in D.C.
I attended the Virtual ASAE Annual Meeting last week. Unlike other virtual meetings I’ve attended recently, this one had a hybrid pop-up strategy. 10 cities hosted half-day in person events. I got to...
View ArticleClik here to view.
Combine Virtual and In-Person Networking Before Conferences to Increase...
I’m attending Non Dues-a-Palooza (NDAP) next week in Nashville, in person. NDAP is a conference devoted to helping associations and nonprofits increase their non-dues revenue by bringing together execs...
View ArticleClik here to view.
How the Air and Space Museum is Using Virtual Docents
My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. Both The Martian and Project Hail Mary are...
View ArticleClik here to view.
Using Video to Promote Your Meetings and Conferences
We all know that video rules. Check out these amazing video statistics from 2021. I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping associations and nonprofits...
View ArticleClik here to view.
Elevate Your Next Conference with a Professional Emcee
Want to elevate your next in person or virtual conference? Consider hiring a professional emcee! Rachel Sheerin emceeing the 2021 SQF Unites Conference We recently hosted the SQF Unites conference for...
View ArticleClik here to view.
Reflections from 2021, Thoughts for 2022
It’s December 22, 2021. Phew! Another year has come and gone and as usual, I’m thinking about the coming year. I’ve been having conversations with my team, friends in the industry and fellow CEOs about...
View ArticleClik here to view.
What the Vietnam War and the Stockdale Paradox Can Teach Us About How to Face...
It’s 2022 and it feels like 2021 again. We’ve got another COVID wave, more lockdowns, more virtual schooling, more work from home, canceled trips, and a country more polarized than ever. I can sense...
View ArticleClik here to view.
Ready to Declutter Your Digital Life?
It’s a new year and with a new year comes new year’s resolutions. Many of us resolve to tidy up our closets and garages. This past holiday season, I decided to declutter my digital life. Here’s what I...
View ArticleClik here to view.
Onboarding New Staff During a Pandemic and the Power of Company Fundamentals
During the pandemic, Matrix Group has hired new staff. Most of them are out of state because, you know, why not? We are all remote anyway, so why does it matter if Mark is in New Jersey? Not to mention...
View ArticleClik here to view.
What’s It Like to Travel These Days?
I never really stopped traveling during the pandemic. Yes, I traveled a whole lot less, but I have seen my mom several times, I went on vacation, and I have attended out of town conferences. Just since...
View ArticleClik here to view.
It’s Really Time to Use Strong, Unique Passwords (Really!)
I attended the Matrix Group Security and Compliance Committee meeting this month and I asked them what we’re doing this month to make our clients and Matrix Group more secure. We talked about a lot of...
View ArticleClik here to view.
An Example of a Really Great Event Registration Email Confirmation
A couple of weeks ago, I got invited by my buddy Heinan Landa, CEO of Optimal Networks, to an event by CADRE, which bills itself as “a way for elite professionals to learn from the top experts in the...
View ArticleClik here to view.
What is Google Analytics 4 and Should I Upgrade?
As you may well know, Google Analytics is a digital analytics service from Google that helps you track and analyze your website traffic. It is the most widely used analytics platform on the web, and...
View ArticleClik here to view.
How to Make Your Remote Culture Work: Coworking and Virtual WaterCoolers
I’ve been thinking a lot about work 3.0 and how to make sure that my company continues to foster collaboration and create social capital, even though we’re all remote. I found this great article in...
View ArticleReady to Declutter Your Digital Life?
It’s a new year and with a new year comes new year’s resolutions. Many of us resolve to tidy up our closets and garages. This past holiday season, I decided to declutter my digital life. Here’s what I...
View ArticleClik here to view.
Onboarding New Staff During a Pandemic and the Power of Company Fundamentals
During the pandemic, Matrix Group has hired new staff. Most of them are out of state because, you know, why not? We are all remote anyway, so why does it matter if Mark is in New Jersey? Not to mention...
View ArticleClik here to view.
What is Google Analytics 4 and Should I Upgrade?
As you may well know, Google Analytics is a digital analytics service from Google that helps you track and analyze your website traffic. It is the most widely used analytics platform on the web, and...
View ArticleClik here to view.
How to Make Your Remote Culture Work: Coworking and Virtual Water Coolers
I’ve been thinking a lot about work 3.0 and how to make sure that my company continues to foster collaboration and create social capital, even though we’re all remote. I found this great article in...
View ArticleBudget for Communications and Marketing When Proposing New Initiatives
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your...
View Article